Licensing is where storytelling becomes tangible. That’s why I co-founded Studio Geek: a licensed consumer products company to transform iconic entertainment brands into products, retail experiences and communities that fans genuinely wanted to be part of.

We launched more than 500 products, built a passionate fan community, expanded to five branded retail stores in Brazil, and partnered with leading entertainment IPs including DC, Marvel, Star Wars, Game of Thrones, Playstation, Transformers, and many others.

As Creative Director and co-founder, I worked across every stage of the business: from licensing partnerships and brand strategy to product development, retail experience, marketing, digital growth and community building.

Studio Geek became much more than a merchandise company. It was an opportunity to explore how brands can extend their stories beyond the screen and become truly meaningful.

A few years later, I moved to France and decided to step away from the company. By then, we had proven that geek culture could be far more than people expected.