NAN built its reputation on nutritional research. The brand had strong credibility with the medical community, but needed a more human connection with new parents, without losing the rigor that earned that trust.

Across Europe, Latin America, the Middle East, and Asia, markets differ in culture, regulations, and competitors. We needed an idea ownable enough to be distinctly NAN, yet universal enough to travel across all those realities.

Mom Science was built on the belief that parenting itself is a form of expertise. By connecting Nestlé's research with the everyday instincts of parents, the campaign gave NAN a more human dimension: science doesn't only happen in laboratories, it happens every day at home.

The platform included dozens of executions covering different funnel stages and product benefits, giving each market the asset diversity to make it their own.

I led creative teams across multiple markets, in-person and remotely, including workshops at Nestlé's headquarters in Vevey, Switzerland, and stakeholder presentations across regions. Pre-tested across markets, the platform consistently outperformed expectations.