I've been creative, art director and creative director for more than 20 years. Combining creativity, innovation and a strong commitment with clients’ results, I have been helping iconic brands such as Heineken, Renault and Dacia, Chevrolet, Nestlé, Coca-Cola, Carrefour, L’Oréal, P&G and Mastercard to achieve their goals.

I’m currently creative director at Publicis Conseil in Paris. This is my second season in this company, and I have been developing campaigns for brands such as Renault and Dacia, Nestlé, Heineken, Sanofi, and Purina, including works for French, European and global markets. I also worked for Oppo, helping Publicis to win the pitch to launch the Chinese mobile brand in Europe.

Before rejoining Publicis, I was playing the role of Chief Operating Officer and Chief Creative Officer at WMcCann, based in São Paulo. Investing on creativity, people and data, I'm proud to have helped WMcCann to dramatically improve its work and reputation among clients and the communication industry. We pushed for both organic growth and winning new business pitches such as Walmart and Grupo Petropolis. As a result of that, in 2021 WMcCann became the biggest advertising agency in Brazil (CENP-Meios Ranking).

During the last years, the work I helped to build has been recognized in all major global creativity awards: Cannes Lions, Effie Awards, One Show Festival, D&AD, London International Awards, Clio Awards, New York Festivals and others. Among all of them there are two special Gold Lions (Heineken "The Cliché" and Coca-Cola "Black Santa") for celebrating the role of these brands against sexism and racism. I also had the honor to be invited to collaborate as jury member in events such as Global Effie, New York Festivals, FIAP, El Ojo, Facebook Awards, Wave Festival and Clube de Criação.

That’s me, just a creative guy trying to make something memorable ;)

If you would like to know anything else, please drop me a line: kevinpzung@gmail.com

ECA / USP- Universidade de são Paulo

Bachelor in Advertising by Communication and Arts School of USP , ranked the best university in Latin America according to QS Quacquarelli Symonds Rankings. (1995-1999)

Central Saint Martins / University of arts London

Attended Designers London, Portrait Photography and Fashion Photography short courses. All of them at Central Saint Martins, widely regarded as a global leading art and design institution. (2009)

HYPER ISLAND / New York City

Attended Digital Acceleration course, the highly acclaimed 3-day Master Class developed by Hyper Island. An intensive learning experience, based on new ways of thinking the digital revolution and focused on the real-world industry. (2014)

Berlin school of creative Leadership / São Paulo

Exclusively developed by Berlin School to Google, the Mastermind program is an integrated leadership development course for senior and cross-functional agency leaders in Brazil. The nine in-person full days and supplemental remote work along three months provide an intense learning experience targeting new approaches to leadership demanded by new technological, industry and market conditions. (2019)

Awards /

Effie Awards: 2021, 2020, 2019, 2016
Cannes Lions: 2021, 2017, 2015, 2014, 2012, 2011, 2010
One Show: 2021, 2020, 2017, 2015
New York Festivals: 2021, 2020, 2015, 2013, 2012
The Webby Awards: 2021, 2020
Clio Awards: 2021, 2012
London International Awards: 2021, 2017, 2015, 2014
D&AD: 2015
Epica Awards: 2019
El Ojo de Iberoamerica: 2021, 2019, 2015, 2014, 2013
Wave Festival: 2019, 2017, 2016, 2015, 2012, 2011, 2010
MMA smarties: 2021, 2019
The Cup Awards: 2013
FIAP: 2021
Profissionais do Ano: 2020
Clube de Criação: 2021, 2020, 2019, 2017, 2015, 2012, 2011
YouTube Works: 2020
Maximidia: 2016, 2015, 2012
Prêmio Sim à Igualdade Racial: 2020

Social Profiles /

LinkedIn: Kevin Zung
Instagram: @kevin_zung

Languages /

Portuguese: native
English: fluent
French: doing my best