Studio Geek was born from a creative frustration. The stories I loved (comics, movies, TV shows, and games) had passionate fan communities and incredibly rich worlds, yet the products available often felt generic and disconnected from what made those properties special. Together with two partners, I set out to change that. We founded Studio Geek, a licensed consumer products company dedicated to creating official merchandise that fans would genuinely want to own.

The venture gave me hands-on experience across every dimension of a creative business: brand identity, product development, packaging, visual merchandising, events, and communication. I led influencer marketing, CRM strategies, content creation, and digital conversion funnels, using social media platforms, e-commerce tools, and analytics to drive growth.

Four years later, Studio Geek had launched 400+ products, built a strong online community, and opened five physical stores in Brazil. I later moved to France and stepped away from the company to pursue new creative challenges.