"The Cliché” / A global record-breaking Heineken campaign on views, likes, shares and comments →
Salut, je suis Kevin.
A creative guy working for brands and trying to make something memorable ;)
I've been creative, art director and creative director for more than 20 years. Combining creativity, innovation and a strong commitment with clients’ results, I have been helping iconic brands such as Heineken, Renault and Dacia, Chevrolet, Nestlé, Coca-Cola, Carrefour, L’Oréal, P&G and Mastercard to achieve their goals.
I’m currently creative director at Publicis Conseil in Paris. This is my second season in this company, and I have been developing campaigns for brands such as Renault and Dacia, Nestlé, Heineken, Sanofi, and Purina, including works for French, European and global markets. I also worked for Oppo, helping Publicis to win the pitch to launch the Chinese mobile brand in Europe.
Before rejoining Publicis, I was playing the role of Chief Operating Officer and Chief Creative Officer at WMcCann, based in São Paulo. Investing on creativity, people and data, I'm proud to have helped WMcCann to dramatically improve its work and reputation among clients and the communication industry. We pushed for both organic growth and winning new business pitches such as Walmart and Grupo Petropolis. As a result of that, in 2021 WMcCann became the biggest advertising agency in Brazil (CENP-Meios Ranking).
During the last years, the work I helped to build has been recognized in all major global creativity awards: Cannes Lions, Effie Awards, One Show Festival, D&AD, London International Awards, Clio Awards, New York Festivals and others. Among all of them there are two special Gold Lions (Heineken "The Cliché" and Coca-Cola "Black Santa") for celebrating the role of these brands against sexism and racism. I also had the honor to be invited to collaborate as jury member in events such as Global Effie, New York Festivals, FIAP, El Ojo, Facebook Awards, Wave Festival and Clube de Criação.
That’s me, just a creative guy trying to make something memorable ;)
If you would like to know anything else, click here for details or drop me a line: kevinpzung@gmail.com
Tks for coming.
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