Heineken

Building a global beer brand with a strong point of view: Open Your World.
Heineken stands for openess. Global perspective. Cool attitude. Premium product. Witty tone of voice.
Consistent brand voice and look and feel.
Find below some selected projects from different platforms and regions.

The Cliché

A Champions League activation that led to global record for Heineken in views, likes, shares, and comments.

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Created with Henrique Mattos, Pedro Lazera, Cícero Souza, Mariana Albuquerque, Samuel Normando, Guto Kono, Xã Vilela, Hugo Rodrigues, Dario Gargiulo and Bruno Bertelli.

Limited Edition

In France, alcoholic advertising is strongly regulated and storytelling possibilities are very narrow.
You can’t portrait or associate any alcoholic drink to consumers, sports, or etc.
Even though, we continuously pushed visual and written languages to find different ways to reinforce the brand’s POV and TOV.
A limited edition bottles designed by artists to reinforce cultural diversity during the World Cup was one of these projects.

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Heroes of the night

A tribute to the Heroes Of The Night: those who drink moderately.

Created with Samuel Normando, Guto Kono, Sandro Rosa and Hugo Rodrigues.

The Green Ride

An activation to support people to drink responsibly.

Created with …