Beats Zodiac

Original product idea, brand identity, packaging design and communication.

A Social Ecosystem
By Design

Virtual meetings, speed dating alike.

Two 'Beats Zodiac' beverage cans featuring zodiac signs, one blue representing Scorpio and the water element, the other red representing Sagittarius and the fire element, on a blue background.
Two zodiac-themed beverage cans against a purple background, one purple with a Gemini design, and one green with a Capricorn design, labeled 'Beats Zodiac.'
Two Beats Zodiac drink cans, one red with Aries symbol, the other blue with Libra symbol, on a red background.
Two Beats Zodiac beverage cans with Taurus and Pisces zodiac designs on green and blue backgrounds.

Created with Rhaissa Bueno, Melina Fontoura, Brenda Band, Leticia Kohanoski, Alexandre Prado, André Marques and Hugo Rodrigues.